Japanese clothing brand A Bathing Ape‘s AAPE division teams up with Pepsi:

Collabs such as this are obviously just for fun, and I fully approve.  I’d like to know what goes on behind the scenes with the agreement though… obviously Pepsi is a bigger company than BAPE so that’s a huge advantage gaining that much exposure for a streetwear brand.  On the other hand a collaboration such as this gives Pepsi quit a bit of extra street cred. which is always a good thing to have in such a cutthroat industry.

Thoughts?

Source – Complex