Japanese clothing brand A Bathing Ape‘s AAPE division teams up with Pepsi:
![AAPE-A-Bathing-Ape-Pepsi-Can-Collaboration](https://www.milcentric.com/wp-content/uploads/2012/09/AAPE-A-Bathing-Ape-Pepsi-Can-Collaboration.jpg)
Collabs such as this are obviously just for fun, and I fully approve. I’d like to know what goes on behind the scenes with the agreement though… obviously Pepsi is a bigger company than BAPE so that’s a huge advantage gaining that much exposure for a streetwear brand. On the other hand a collaboration such as this gives Pepsi quit a bit of extra street cred. which is always a good thing to have in such a cutthroat industry.
Thoughts?
Source – Complex
Comments
One response to “A Bathing Ape AAPE x Pepsi Limited Edition Can Collab”
Badass!