Throw a black PVD coating on the stainless steel, add a camouflage dial and jack up the price:

Check out the Bamford Watch Department website for more info and more badass watch customizations.  For a second “different” Rolex I am definitely considering picking one of their basic customizations up.  I love the look of that black PVD coating… I’m thinking an all black Daytona.

I know a lot of Rolex purists are mad at this company, but as long as they are doing it properly (which they are) I have zero problem with it.  Hell they even offer a 2 year warranty on all their watches.  It’s not like you need warranty on a Rolex anyway…